Here’s What People Want To Learn Online
What do people want to study online? Ryan Lytle of U.S. News and World Report tells us: business.
“One out of every three students who enroll in an online education program study business, according to a recent report about online students in 2012 by The Learning House, Inc. and Aslanian Market Research, which included survey responses from 1,500 current and prospective online students nationwide.
Thirty-four percent of survey respondents reported that they’re studying or plan to study in the field of business; and fields of study in health professions and social sciences rounded out the top three most popular areas with 16 percent of online students currently studying or planning to study in each discipline.
This trend is consistent in traditional U.S. higher education as well, with subjects in the business field accounting for roughly 20 percent of all bachelor’s degrees awarded annually—making it the nation’s most popular field of study.
More than 90 percent of online students noted that their primary motivation for joining an online program involved their careers: 46 percent reported that their motivation was to advance in their current career, while 29 percent hoped to change careers.
‘Changes in people’s careers most often directed them to further education,’ the study’s authors write. ‘Failing to rise to the next level or increase income drives many people back to school to gain the credentials they need to succeed.’” Read more here.
Who was it that said that the business of the American people is business?